Experience:
Brand Identity
Year:
2024
Heroes & Villains Album
about.
The Heroes and Villains album design project brings together the concept of bold branding with comic imagery to reflect Metro Boomin's Heroes and Villains album, released in 2022.
challenge.
The main challenge of this project was capturing the contrast between "Heroes" and "Villains" in a way that felt cohesive and true to the sound of the album. Visually balancing control and chaos required experimentation with typography, illustration, and colors.
results.
Comic-inspired halftone textures, vivid color contrasts, and dynamic typography work together to reflect the cinematic sound of Metro Boomin’s album. The rebrand was applied across a range of deliverables—including a world tour poster, buttons, cassette and vinyl packaging, a sticker, and a website.
