Experience:
Branding, Interface
Year:
2024
Spotify Wrapped
about.
This reimagined version of Spotify Wrapped explores the theme of global connection through music. Inspired by the idea that sound transcends borders, the campaign visually symbolizes connection through flowing ribbon-like forms and incorporates multiple languages to reflect a global audience. A key feature of this concept is the "Listening Match"—a personalized pairing between users with the most similar music taste, based on top artists and tracks. The campaign uses messaging like “Meet your listening match” and “Sounds of the globe” to highlight the social and cultural power of shared sound.
challenge.
The challenge was creating a unified visual identity that felt both personal and global. It needed to capture the energy of Spotify Wrapped while introducing a new twist focused on international connection. Balancing multiple languages, graphic elements like ribbons, and an expressive spray-paint style required careful layering and restraint to avoid visual overload.
result.
The final concept presents a vivid, engaging rebrand of Spotify Wrapped 2025. The dynamic ribbons and multicolored gradients symbolize interconnectedness. The spray-paint textures and saturated palette bring emotion and edge.
