Experience

Branding, Exhibition

Year:

2025

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Cover
Cover

State of the Art

about.

This project focused on developing a visual identity for State of the Art 2024, a contemporary museum exhibition. The project centered around creating a set of refined logo lockups that could adapt across multiple applications.

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challenge.

The main challenge was designing a logo system that could hold its own across a wide range of formats and scales, without losing clarity or impact. It had to feel bold enough for large wall vinyl and banners, yet refined enough for smaller applications like pins or apparel.

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result.

The final brand system includes multiple logo lockups that work seamlessly across digital and physical spaces, as shown in the deliverables above.