Experience:
Adobe Illustrator
Year:
2023
LA Olympics 1984
about.
This project reimagines the branding of the 1984 Los Angeles Olympics by merging modern design elements with retro and vintage aesthetics of the 80s. A custom set of icons and a logo was created to support the visual language of the brand, emphasizing motion, play, and the city of Los Angeles.
challenge.
The primary challenge was to capture the '80s vibe in the modern-style redesign of the logomark, which was done through the use of vibrant colors that were commonly used at that time.
